In the spirit of continuous learning, knowledge sharing and free lunch, we’ve started a weekly Lunch and Learn series here at FreshBooks headquarters, where folks take a moment or two to talk about stuff they’ve been working on, or just flat out explain what they do to the rest of the company.

My experience is that marketing and development don’t always totally understand each other, and nothing’s more important than making sure people are on the same page, and clear on their respective contributions that move the company forward.

To address these knowledge gaps, we have “Lunch and Learn” (coined by Rich, and surely pilfered from an HR department in a far-off land).

Today Ben was good enough to lead us through an ingenious database manipulating tool designed and implemented here at FreshBooks that he’s dubbed FORM. Needless to say, most of the marketing guys (Mitch and Saul I’m looking at you!) still don’t understand what our crack developers are up to, yet they’re already hard at work figuring out how to market it.