July 10, 2008

Doing B2B SEO Differently: Freshbooks’ CEO Mike McDerment

Mike McDerment, CEO & Co-founder of FreshBooks, gives a fresh perspective on looking beyond rankings-based SEO to a search marketing strategy focusing more closely on SEO and user experience with Greg Jarboe of SEO-PR at SES Toronto 2008. McDerment uses the examples of rebranding campaigns on his website and offline marketing such as his company’s creative approach to promotion at a rece…



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