We’re doing a lot of interviews these days, and not all of them are perfect matches. Sometimes we get an idea that the fit isn’t very good pretty early on in the interview.

The question came up recently: “Why bother to carry on when we already know we don’t want this person? Why not just cut our losses and get out?”

There’s a couple of reasons to carry on with an interview even after somebody has obviously demonstrated their unsuitability.

First, you might be wrong. It’s important to keep an open mind throughout the interview process, and part of that is checking all my instincts and judgments DURING the interview itself.

I’ve long been a fan with Inc Magazine because they do a great job speaking straight to the heart of entrepreneurs. It was with great delight that I read their article “Love is all you need. (Plus maybe a blog, Twitter, and an 800 number.)” which is all about FreshBooks’ passion for service.

The article is an account of Howard Greenstein’s experience watching Saul make a presentation last week in Boston that Saul has dubbed, “How to make love to your customers…using Social Media”.

Here’s a choice quote from Saul:

One of the things that’s great about being your own boss is that you really have no one to answer to but yourself. I’m an individual who likes to be outdoors; some of my favorite clothes have rips in them. At any given time and for no good reason I might grow a beard. All of which is to say that, left to my my own devices, I dress casually. I’m more creative and generally happier when dressed in casual attire, despite having spent years in suits and being totally comfortable in them.

Listen to Mike McDerment, CEO of Freshbooks talk about their unique approach to customer service leveraging social media tools like FaceBook and Twitter. And how something as simple as listening can pay off big in terms of conducting market research, creation of focus groups and happy customers.