May 2008

May 7, 2008

Freshbooks: Customer Service Is The New Marketing

Michael McDerment and Saul Colt talk about the notion that being transparent and proactively communicating with people builds trust and a reservoir of good will that translates into customer loyalty



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May 6, 2008

Going Solo: May 16 in Lausanne, Switzerland

Going Solo conference for freelancers, May 16th, Lausanne (Switzerland).

Are you a freelancer or a small business owner? Going Solo is an educational conference organized specially for you.

Take a day “off” in Switzerland’s to learn tips and tricks from experienced freelancers on the business skills you need to be a successful soloist: setting rates, finding clients, balancing work and life, dealing with administrative stuff, and connecting with “colleagues”… and more.

  • Listen to interviews of the main speakers
  • Watch a video introducing the conference.

It will take place in Lausanne, Switzerland on May 16. That’s coming up soon but registration is still open for a few days.

Lausanne also happens to be in the middle of Swiss wine country, and home of some of the world’s most famous ski slopes. If you’re still not convinced, just think: you could be one of three lucky attendees who will win FreshBooks Shuttle Bus packages for a year. That’s better than chocolate!

Register now!

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Freshbooks: You Have To Trust People

What do you do if one of your blogging employees messes up and gives out a company secret or does something to hurt the company? Do you try to curb your employees’ blogging? Michael McDermont: “It comes back to hiring. You’ve got to find people with shared values. And at the end of the day you have to trust people. … That’s the best you can do.” Recorded at Third Tuesday Toronto…



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Freshbooks: The Importance Of Realistic Expectations

Freshbooks has worked with several public relations agencies. And some of these relationships have come to premature ends. Michael McDerment and Saul Colt talk about the importance of clearly defined expectations.



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May 2, 2008

Starting out is hard enough. Try starting over.

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May 1, 2008

Freshbooks: Traditional Media Or Online Media?

Traditional media goes a long way toward legitimizing your brand. But our core customer base is living online. … This is where a lot of our success has come from.



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