April 2008

April 30, 2008

Fresh Faces: Ariel Bernard

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Freshbooks: Hiring Is The Key To Success

Freshbooks has been on a recruiting tear lately, bringing in talent like Saul Colt, who was behind the launch of ZipCars in Canada, and Mitch Solway the former VP of Marketing at Lavalife. In this video clip recorded at Third Tuesday Toronto, Freshbooks founder Michael McDerment talks about the effort that should go into recruiting and hiring and the rewards from doing it right….



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April 28, 2008

Discovering A New Business In What You Do Everyday

Michael McDerment was running a service business. Every month, he had to push out invoices to clients. What a pain? Did it have to always be this much hassle? Mike realized it didn’t. And his online startup, Freshbooks, was born.



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April 26, 2008

Freshbooks: The Triscuit Story And Authenticity

Freshbooks Founder Michael McDerment and Saul Colt tell the Triscuit story and talk about the importance of authenticity. Recorded at Third Tuesday Toronto



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Freshbooks Puts A Spotlight On The Customer Not The Product

Michael McDerment and Saul Colt of Freshbooks talk about putting the customer, not the product in the spotlight. Recorded at Third Tuesday Toronto



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April 25, 2008

The FreshBooks “Third Tuesday” appearance now available in your home!

Back in February, FreshBooks had the honour of speaking at Third Tuesday hosted by Joseph Thornley of Thornley Fallis. Pretty early in the presentation I think Mike and I we could tell that this was going to be a special night because the crowd was incredible, the questions were really thoughtful and there was just a great vibe in the room.

Mr. Thornley must have agreed because he has started posting clips of that evening over on his Pro PR blog and we couldn’t be happier to share it with all of you!

Here is one of the three videos posted now and there will be more going up at Pro PR in the days and weeks to come!

Yes I know the videos are a bit hard to see but if you close your eyes you can pretend you were there and see why we had so much fun at this appearance!

…And if you found any of this interesting and would like to see it “LIVE” we will be doing this event again in June for Third Tuesday Ottawa!

[Editor’s note: apologies for all the exclamation marks, but Saul makes an excellent point: “they’re prettier than periods.”]

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