Freshbooks has been on a recruiting tear lately, bringing in talent like Saul Colt, who was behind the launch of ZipCars in Canada, and Mitch Solway the former VP of Marketing at Lavalife. In this video clip recorded at Third Tuesday Toronto, Freshbooks founder Michael McDerment talks about the effort that should go into recruiting and hiring and the rewards from doing it right….

Michael McDerment was running a service business. Every month, he had to push out invoices to clients. What a pain? Did it have to always be this much hassle? Mike realized it didn’t. And his online startup, Freshbooks, was born.

Freshbooks Founder Michael McDerment and Saul Colt tell the Triscuit story and talk about the importance of authenticity. Recorded at Third Tuesday Toronto

Michael McDerment and Saul Colt of Freshbooks talk about putting the customer, not the product in the spotlight. Recorded at Third Tuesday Toronto

Back in February, FreshBooks had the honour of speaking at Third Tuesday hosted by Joseph Thornley of Thornley Fallis. Pretty early in the presentation I think Mike and I we could tell that this was going to be a special night because the crowd was incredible, the questions were really thoughtful and there was just a great vibe in the room.

Mr. Thornley must have agreed because he has started posting clips of that evening over on his Pro PR blog and we couldn’t be happier to share it with all of you!